China’s Nio Sweetens the Deal: Free Smartphone with New Electric Car Purchase

Nio Battery Power Swap Station 2

Nio, a Chinese electric vehicle manufacturer, has decided to offer a Nio Phone smartphone for free to buyers of its 2024 models. This initiative, which began on February 22 and is limited to March, seeks to increase sales and take advantage of the tight integration between phone and cars.

Why give a phone?

Nio may have noticed that pre-order numbers weren’t what they expected, so this giveaway could be a boost for the brand. Furthermore, the Nio Phone is not just any phone, but a high-end device with a powerful Snapdragon 8 Gen 2 processor, a 6.81-inch OLED display, and a 5,200 mAh battery.

The Nio Phone is not only an attractive gift, but also offers a number of features exclusive to the brand’s vehicles. It allows you to control the air conditioning, massage seats and other car functions from your phone, making it an extension of the infotainment system.

Everyone who buys the 2024 models will receive a free smartphone, specifically the ES8, ES7, EC7, EC6, ET5 and ET5 Touring models. Pre-orders did not begin until February 22 and the first cars were received on March 8, according to CnEVPost. For now, the event is limited to March.

China’s Nio Sweetens the Deal: Free Smartphone with New Electric Car Purchase

The company released the first-generation Nio Phone on September 21, 2023, and currently offers three variants starting at RMB 6,499 ($904), RMB 6,899, and RMB 7,499 respectively.

Asuccessful strategy?

It is too early to know if this strategy will be successful. However, the offer of a high-end smartphone as a free gift is certainly original and could attract new customers. Plus, the integration between phone and car offers a unique experience that could be a deal-breaker for some buyers.

We are likely to see more cases of integration between smartphones and cars in the future. As cars become smarter and more connected, the phone can become an essential tool for controlling and personalizing the driving experience.

Would you like to receive a free smartphone with your next electric car?

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