Many of today’s social media creators are waiting for the moment when they get the “blue pipe” on Instagram or Facebook. This ensures that it is indeed the creator, the person, and not a fake account with the same name. Mark Zuckerberg, the CEO of Meta, has now announced that they have new plans for this verification. Anyone will be able to get a blue pipe, and it will be available as part of a subscription.
Verification as part of the subscription
The subscription plan will be called Meta Verified. Its main benefit will be the ability to verify your identity with your ID and direct access to customer support. The price will be $11.99 if purchased on the web and $14.99 if you purchase your subscription via Facebook or Instagram on Apple devices (Apple’s commission is 30%).
Zuckerberg said the goal of this subscription will be to increase authenticity. For many people, this can be a very controversial step from the point of view of their own privacy. Meta will ask for an ID, giving her the last few pieces of information that this corporation didn’t already know about you.
Twitter has introduced a similar subscription
Recently, Elon Musk announced a similar move when he was gaining dominance over Twitter. In addition, he threatened to remove the designation from current Twitter users that already have the designation. However, this has not yet happened and new subscribers have been added to 290 thousand.
The Meta Verified service will first be rolled out in Australia and New Zealand and then expand to other parts of the world shortly.
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