We've heard a lot about Tesla's sales price cuts in recent weeks. While this time it won't be directly about electric cars, Tesla is focusing on its own fast-charging network. The carmaker is now slashing Supercharger network charging prices in most European markets.
Elon Musk is taking advantage of the lead
With most manufacturers still working on the transition from internal combustion to electric cars, their financial options are limited and the main issue is how to lose as few resources as possible. In contrast, Tesla, which has spent most of its existence to date on the brink of bankruptcy, is at an advantage because it operates with high margins, generates a profit, and has a lot of room to adjust prices when it comes to cash flow.
High margins have been the main reason behind the recent price cuts in electric cars. The situation has not been easy for charging, but energy prices are finally starting to stabilise in Europe, which is going through a lot of turbulence. Elon Musk has noted several times that the global economic situation has been such in recent years that Tesla has been forced to think of the worst, hence the repeated price increases.
EV owners expect low running costs
With the Covid-19 pandemic officially over, supply-customer relations problems subsiding and energy prices stabilizing, Tesla may be returning to normal. Russia’s war in Ukraine in particular has had a big impact on the price of energy, and while the conflict is still unresolved, it is currently having much less of an impact than last year.
When buying an electric car, owners are also counting on the higher purchase price of the car coming back in fuel costs. But if they do most of their charging at public fast chargers, especially in the last year, the cost of operation has not given them much reason to smile.
Charging prices at Tesla Superchargers
As Electrek now reports, Tesla has cut charging prices in most European countries by 10 to 20%. The exception is Spain, where prices are being cut by as much as 25%. In Germany, the price has dropped from 52 to 59 cents to 39 to 47 cents per kilowatt hour.
The decision will not only make Tesla EV owners happy. A number of Tesla Supercharger stations are also open to electric cars from other manufacturers, so their owners can also reap the benefits of cheaper charging.