SEO is a set of techniques used to attract visitors to a web page organically (free of charge).
When Larry Page and Sergey Brin, founders of Google, introduced Pagerank, a model for ranking the quality of a web page in relation to others in the same niche, the term SEO came naturally. The strategies used to position a page are based on satisfying the demands of search engine algorithms.
How Pagerank works
Pagerank consists in Crawling, Indexing and Ranking
Google crawls the web looking for new or updated pages. Often using the method of following the already known pages to reach new pages, finding what's new on the web.
Google's algorithms analyse new pages and capture the essence of each page's content, create meanings for the pages and "tags" that further identify the pages' contents.
Through tags, when a user searches for something, Google directs them to the pages that have the most intense tags.
getting to the top of Google’s search results
One must meet the requirements demanded by Google’s algorithms.
There is no perfect website. The sites with the most visits usually focus on one niche and apply the right methods, such as SEO in their publications.
To satisfy the requirements of the algorithms one must have good ratings in Crawling, indexing and ranking.
getting a good rating
In Crawling occurs the scanning of the whole web, so for a page to draw much attention it needs to have links to other sites (backlinks), preferably the best ones in the niche.
In Indexing the bots analyze the content of the page, it is necessary that the words and images are in concordance with the title, for a page to have a highlighted meaning it is necessary that all the content is aligned in the same straight so that the robots specify some “tags” for that page. The tags can be words or phrases that identify the page content.
In Ranking, pages are compared according to the intensity of the tags. The best pages have the power of attraction because they have the right words in the right places. The creator must use keywords in his texts, words that generalise the content in a certain niche.
Example: In an article about the US economy, there is more power of attraction when mentioned impacts on the national reserve, Wall Street, the stock exchange, the exchange market, the congress, and similar.
writing to a wider audience
- Use unique images to engage the reader.
- Write in a versatile way so that the content covers various tags effectively, also so that different types of readers feel comfortable reading the content.
- Write simply so that it is not a difficult content to understand.
- Write accurately so that it is the most reliable in the industry and increases the chances of bots liking the content.
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